UPDATE:
S-Trend Sportswear launches in the UK with Allam British Open Apparel Partnership

S-Trend Sportswear launches in the UK with Allam British Open Apparel Partnership

England Squash & Racketball (ESR) has today announced a partnership with S-Trend Sportswear to supply a range of custom apparel to event staff and match officials at the Allam British Open Championships in the London Piazza, O2 Arena, 14 – 20 May 2012.

Under licence from its Australian parent company, whose clientele include Tennis Australia and the Australian Institute of Sport, S-Trend manufactures custom sportswear of exceptional quality, in great speed and with no minimum quantity requirements. Demonstrating their unrelenting commitment to quality, S-Trend continually develops innovative and functional fabrics, such as HyTechÔ with Nano-silver antibacterial technology, and other materials with distinct properties.

The company manufactures bespoke sportswear and custom team apparel for schools, clubs and sporting organisations. S-Trend’s team of experienced designers will work with clients to create the exact range of garments needed, including on-field and off-field apparel, with a choice of more than 2,500 colour and pattern options, embroidered or printed with team emblems. Clients can easily turn their ideas into reality S-Trend’s innovative online Design-Your-Own application.

The 2012 Allam British Open partnership marks S-Trend’s expansion into the UK. The company’s vertical business model, highly successful in Australia, will be unique to the UK marketplace as it will be the first sports brand in the UK to wholly own its off-shore manufacturing facilities, including cut-and-sew, embroidery, sublimation and yarn dyed knitted sportswear.

Stacey Walton, UK Marketing and Sale  Manager of Durham based S-Trend Sportswear (UK), commented; “This is a fantastic opportunity to introduce S-Trend’s unique product and service offer to the UK squash community, with over half a million regular players. Whilst not instantly recognised as a team sport, Squash has a strong and widespread club infrastructure. This partnership is a great opportunity for all involved. In addition to providing a range of official event staff apparel, S-Trend has developed an exciting line of 2012 Allam British Open merchandise showcasing our leading-edge design, fabric and sublimation capabilities.”

For further information and custom team wear enquiries please visit www.s-trend.co.uk